Vivo will be the official brand of smartphone for 2018-2022 FIFA World Cup

Vivo’s main target is India, which is the world’s fastest growing smartphone market. However, they are not giving up on the market in china, or their premium top end smartphones. This is partly due to the fact that the middle class wealth in China is on the rise.

June 2017 brought exciting growth to the company when they struck a deal with FIFA. That deal states that they will be the official brand of smartphone for both the 2018 and the 2022 FIFA World Cup.

In July 2017, they extended their deal as the sponsor for the India Premier League until 2022. Other sponsorship deals include the US National Basketball Association and the Golden State Warriors, both in China and in the Philippines.

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